To help your business succeed, you will need a diverse digital marketing strategy encompassing various techniques to market your business effectively. You will need to consider things like SEO, Link Building, Content Marketing, and other methods to market your business, and you will also want to consider using the various forms of paid advertising on the different platforms available. Many options are available, and some of the most popular platforms for paid advertising for businesses are listed below.
Advertising on Google can be an excellent way to drive traffic to your website, boost sales, and increase brand awareness. You will need some expertise to run these advertising campaigns effectively, so it is best to have a reputable and experienced Google Ads agency create your campaign, optimise it, and manage it for you. Google has various types of ads you can use, including:
- Shopping Ads
- Responsive Search Ads
- Dynamic Search Ads
- Video Ads
- Local Search Ads
- Display Ads
Facebook is another excellent platform to use for advertising your business that can be highly lucrative, and your ads can be far-reaching. Facebook has almost three billion active monthly users, and your ads can also display on the Instagram platform as the company Meta owns it and also owns Facebook. Some of the popular types of ads on Facebook include:
- Video Ads
- Text Ads
- Image Ads
- Carousel Ads
When your campaign is set up correctly and well-optimised, you can enjoy excellent investment returns when using Facebook ads in your digital marketing strategy.
One of the fastest-growing social media platforms is TikTok, which has a massive younger audience and can be an excellent place to advertise your business’s products or services. TikTok is a video-sharing platform, and they have various types of ads you can utilise, including:
- In-Feed Ads
- Branded Effects
- Brand Takeover
- Branded Hashtag Challenge
An expert digital agency can help you get the most from advertising on the TikTok platform and ensure you see an excellent return on investment. You can waste a lot of money on your advertising with little or no returns if you do not know what you are doing, so look for a digital agency specialising in TikTok ads.
These are a few top platforms for advertising your business, but there are more you can consider, including LinkedIn, Instagram, Twitter, and YouTube. Select the ones that your target audience uses, and it can be an excellent way of boosting your sales and brand awareness and ensuring the success of your digital marketing.